The future is Facebook.
SEO used to include just Google results, but with the rise of Facebook, you're understanding that Facebook indexes your site in the same way and will help you drive traffic, too! What that means for you, is when writing articles you need to ensure that your content contains 5 additional main tags - og:title, og:description, og:image, og:url, og:type.
This blog is about 3 things:
- Understanding Meta Tags.
- The internet of Facebook.
- How to share content intelligently.
Also, Why it all matters.?
Understanding The Meta Tags
1. og: Title
Every piece of content needs a title and Facebook needs to know which one is yours. This text is bold and is what will catch the eye of users, so titles should be succinct yet compelling. While there isn't a character limit, the suggested range is between 60 and 90 as Facebook tends to truncate titles with more than 100 characters. For example:?
2. og: Description
Once a piece of content has a title, it also needs a short description. Users have short attention spans so if the title has caught their attention, the description should reinforce why they should click to continue reading. Again, there is no character limit but the recommended range is around 200 characters. For example:
< meta property="og:description" content="Well worded description here that will encourage further reading." />
3. og: Image ?
'A picture speaks 1000 words" and since your words are sparse in the initial post, your imagery needs to do the talking. A well-placed image can do wonders for conversion rates and if a website owner does not select the specific image to accompany a piece of content, Facebook will source the image themselves which often results in very mismatched imagery.?
We recommend a resolution for of 1200 pixels x 627 pixels (1.91/1 ratio). Anything smaller will render as a tiny thumbnail. At the recommended size, your thumbnail will be eye catching. For example:
< meta property="image" content="https://www.modernapp.co/images/e_mail_logo_modern.png" />
The canonical URL (the URL that you want visitors to see) is where likes and shares will aggregate. For example, mobile domain URLs should point to the desktop version of the URL as the canonical URL to aggregate Likes and Shares across different versions of the page. The URL provided is not shown on Facebook newsfeed, only the domain is visible to users. For example:
< meta property="og:url"meta property="og:url" content="https://www.modernapp.co" />
This is how you describe the type of media your content is. This tag controls how your content shows up in the Facebook News Feed and if it appears in a user's interest once they have clicked 'like'. If no type is specified, Facebook will default the type to 'website. For example:
< meta property="og:type" content="blog" />?
There are many other tags that can be implemented including language, audio, video and application, however the above 5 are the main tags to be considered when beginning the indexing process.
Adding Tags Automatically
Depending on the blog?platform that you're using, adding these additional tags can be as simple as adding them once for the primary tags for your page.
Here are other OG plugins/extensions/add-ons for:
The Internet of Facebook
Facebook was simply a website on the internet. Technically it still is, but these days, if a website is not referenced on Facebook, it's barely on the internet.
In fact, many businesses opt for Facebook pages in place of a website and those that don't, are sure to have a complementary Facebook business page and corresponding social widgets on their website.
The science of it is simple.
- People spend heaps of time on Facebook ' generally via their mobile phones.
- People love sharing content which increases brands reach.
- People trust the content shared by their networks.
Facebook began as a social network but it is quickly morphing to a central hub for all mobile web activity. The central place where someone can get all of the information they need for the day. If all goes according to the Zuckerberg plan, Facebook is set to completely replace mobile e-commerce sites by offering product browsing, payment facilities and Messenger support (already available) directly through the application itself, blogs and websites with Instant Articles, and Adwords with Facebook Ads.
WeChat forged the path in China by allowing people to order taxis, pay their bills, order food and shop online all within the app. No websites necessary.
If a business' content is worth its salt, it will most likely be shared onto Facebook at some point or other. Especially if the website of origin is supported socially. Because of this, it's imperative that website content is indexed correctly so that when it does make its way onto Facebook, it is being displayed optimally.
Indexing content correctly for Facebook will mean better search results, increased exposure, higher conversion rates, increased brand awareness and ultimately better ROI.?
How to Share Content Intelligently.
We have all shared an article on Facebook to find that it is either missing the accompanying thumbnail or the copy attached is irrelevant or misplaced. This is a result of incorrect or non-existent tagging. When the tags are incorrectly placed or are not apparent, Facebook technology does its best to guess the title, description and preview image for the shared content.
Why Does It All Matter?
Considering Facebook is fast becoming the one-stop shop for customers and businesses alike, it's more important now than ever to ensure brand content is accurately displayed on the platform. It's the gateway to your business and often the first interaction you will have with a potential customer.
Once a user stumbles upon an interesting piece of content, chances are high they will share it with their network. This represents an amazing opportunity for brands to engage with receptive customers.
If customers see great content, then land on a great Facebook page and then experience exceptional customer service from the brand via Messenger, it all translates into a very successful brand experience.
It all starts with exposure.
Get the right customers onto your platforms via great content ===> service them in the best way possible.
By ensuring your content is shareable and well represented, you're already leaps and bounds ahead of the masses and primed to welcome the multitude of new customers as they land on your doorstep!